🎉 Announcements:

🚀 MindFull x Antler

We are absolutely thrilled to announce that MindFull has been accepted into Antler's 2023 Fall Residency Program, beginning on 10/10! This partnership is set to turbocharge our journey, and we couldn't be more pumped!

👥 Welcoming John Borelli, Our Newest Co-founder

Expanding our dream team, we're honored to introduce John Borelli as our third co-founder. With 13 years under his belt building iconic beverage brands such as Cloud Water, Flow Alkaline Spring Water, Seedlip, Uptime Energy, and VitaminWater, John brings a wealth of experience to the table. Plus, his MBA from NYU Stern adds another layer of strategic depth to our mission.

What is MindFull doing?

We see a paradox in the beverage market. On one side, you have flavored drinks that offer minimal health advantages, and on the opposite end, health-centric products that don’t give a sh*t about taste. This leaves consumers in a predicament. Enter MindFull. Our vision is clear: bridge this gap with a delectable ketone water that not only tantalizes your taste buds but also powers your metabolism and cognition with the scientifically backed benefits of ketones.

MindFull Monday — The Power of Ketones

🚗 The Mitochondria & The Hybrid Car Metaphor

Imagine your mitochondria, the powerhouse of the cell, is the engine of a hybrid car. It can switch between:

• Fossil Fuel (Glucose): 

  • Traditional fuel that is cheap, easy, and causes pollution

  • In our bodies, glucose does the same

  • Releases “pollution” that damages mitochondria

• Renewable Energy (Ketones): 

  • Clean, green, and efficient

  • Ketones are the solar energy for our cells

  • Clean energy that does NO damage

  • Allows mitochondria to heal

Now that you have this image, it’s easy to understand how ketones provide a stable energy source: When your mitochondria are working more efficiently, your metabolism speeds up, concentration boosts, focus improves, weight loss happens easier, and your body just works better!

Until our next rendezvous, remember every sip counts. Choose wisely, stay hydrated, and yes, don’t forget to tune into our INSTAGRAM

Questions? Comments? Ideas for our next newsletter? Reply to this email! 🫂

Stay MindFull,

Rachel